Differential Strategies of Continuous Agri-Product Supply Chain Considering Consumer Perception of Eco-Quality

نویسندگان

چکیده

Considering the influence of consumers’ perception eco-quality (CPQ) on dynamic strategies continuous agri-product supply chain, paper examines a two-stage chain composed supplier and retailer, where invests in improvement retailer advertising. Taking CPQ, goodwill as ternary state variables, formulates joint decision-making models based differential game theory. The has analyzed equilibrium decentralized centralized scenarios, respectively, further developed an advertising–eco-quality investment cost-sharing contract to coordinate chain. Finally, comparative numerical analyses have been conducted. results reveal that perceptions their preference towards encourage improve level Indeed, greater impact demand, higher supplier’s retailer’s advertising effort, profits also finds proposed can achieve Pareto system. Furthermore, consumer preference, more motivated suppliers retailers are cooperate.

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ژورنال

عنوان ژورنال: Axioms

سال: 2023

ISSN: ['2075-1680']

DOI: https://doi.org/10.3390/axioms12020158